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 All major engines claim to prefer Web sites with high-quality content. In addition to improving your rankings, enhancing the quality of your Web site will also help convert more visitors to SALES. Don't fall into the trap of creating dozens of "cookie-cutter" pages that are devoid of valuable content or are lacking in aesthetics.
Since this engine (along with many others) derive at least part of their results from the Inktomi database, you should consider taking advantage of the Inktomi paid submission service.
LookSmart is primarily a directory based engine much like NBCi and Yahoo. They review sites to include in their catalog and rank your page according to the category you select and how you fill out their submission form. After results are displayed from there, it then displays results from Inktomi (HotBot). Since LookSmart is a fairly important catalog, it pays to take the time to submit properly the first time.
Improve your link popularity! Your ranking is influenced by the link "popularity" of your site. This is determined by how many OTHER Web sites link to your own. The more sites that you can get to link to you, the better!
Be sure you are targeting the right keywords! If you optimize for Keywords that nobody is searching for then all your efforts will be in vain.
After displaying LookSmart categories and reviewed sites, LookSmart will rank pages based on content from the Inktomi (HotBot) database. Therefore, after submitting to LookSmart, you should optimize your page content to rank well on LookSmart's Inktomi (HotBot) content which displays after the categories and reviewed sites have been displayed. Generally, LookSmart ranks these sites differently than Inktomi. Submit your LookSmart doorway page to HotBot to appear in the LookSmart Web site results.
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The suggestions below relate ONLY to Web site results drawn from the Inktomi (HotBot) database and ranked by LookSmart. They do NOT apply to the LookSmart category and reviewed sites listings.
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LookSmart Inktomi favors freshly submitted pages. Therefore, schedule your key pages to be submitted at least once per week, but no more than once per day.
Obtaining a domain name with your Keyword in it may significantly affect your score on LookSmart. Including the Keyword in a sub-directory name or page name can also help, although not as much. Separate multiple words by dashes, underscores, or slashes in the case of sub-directories. Consider purchasing a secondary domain name for this purpose if ranking well on LookSmart is important to you.
Along with using your Keyword at the top of the page, you might consider using your Keyword at least once near the bottom of your page in the Body area. This can help convey an overall "theme" to the page and may improve your score. Only make this change if it doesn't conflict with the current recommended prominence suggestion.
Since plurals are not recognized as being synonymous by LookSmart Inktomi, try to use the plural form of the Keyword in addition to the singular form when possible to capture more potential traffic.
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