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 All major engines claim to prefer Web sites with high-quality content. In addition to improving your rankings, enhancing the quality of your Web site will also help convert more visitors to SALES. Don't fall into the trap of creating dozens of "cookie-cutter" pages that are devoid of valuable content or are lacking in aesthetics.
Be sure you are targeting the right keywords! If you optimize for Keywords that nobody is searching for then all your efforts will be in vain.
Direct Hit technology ranks many pages based on the content of the page along with their click-through popularity if available. Listings with little "people" icons next to them are those pages ranked by Direct Hit's popularity algorithms.
Since plurals are not recognized as being synonymous by Direct Hit, try to use the plural form of the Keyword in addition to the singular form when possible to capture more potential traffic.
Direct Hit is believed to be case sensitive. If you are not already doing so, consider using upper, lower, and proper case versions of your most important Keywords to increase traffic.
Direct Hit recognizes synonyms for many words. Try using words that are closely synonymous with your primary Keyword. This may improve your page's relevancy by establishing a page "theme."
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