As discussed in Pageviews Distorted by AJAX Technology, with the adoption of pageless web technology, pageview may no longer show all the activity that users have on a website. Although Google Analytics is currently capable of tracking events that do not trigger a pageview, Google has formally announcing a beta that will help internet marketers measure interactivity of web applications (pageless technology) powered by AJAX and Flash. This new feature will surely help publishers increase their CPM (cost per thousand impressions) rates.
Pageless Tracking – Why is it important in Internet Marketing?
Internet marketers rely heavily on CPM metrics to structure advertising campaigns. Normal web analytic reports may not show all user activity on websites powered by heavy AJAX or Flash technology. When impressions & pageviews are no longer indicative of user interactivity, advertising rates can be misleading to both the advertiser and publisher. Only accurate tracking that include non-pageview activity and time-spent- on-site will help determine more fair CPM rates in future advertising deals.
If your website has adopted technology like AJAX or Flash, keep an eye on Google Analytics’ latest beta announcement. Being able to track pageless activity may help increase your CPM rates in future advertising deals.
Here is the entire announcement.
Let’s see when the final roll out will happen.