In addition to sharing and learning, one of the best things about attending conferences, for me, is making great connections. I attended AdSpace last week and was glad to have met a bunch of great people including my fellow panelists from the day-ending keynote “The MasterClass for AdSense Rock Stars“:

Leora Bloomberg
Chris Raimondi
Kim Kaplan
Barbara Feldman

To [...]

Last week, I spoke at AdSpace San Francisco about how we generate traffic at HealthCastle.com and about how that traffic is effectively monetized. I thoroughly enjoyed sharing our successes and learning from others on the AdSense Rock Stars panel. So what was the take home message from my presentation?
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I’m excited! I have been invited to speak in a keynote event at the debut ADSPACE conference co-held with ad:tech San Francisco 2009. ADSPACE is the first and only conference and expo dedicated to AdSense and contextual advertising. It’s geared towards small to mid-sized publishers looking for insider tips on how to maximize AdSense revenue. [...]

Ever since I was introduced to the idea of behavioral targeting, I have always wondered why no one single entity has taken this powerful advertising driver and run with it. I guess Tacoda did try and then got bought out by AOL. It was in 2007 that I predicted marketers would more utilize this type [...]

For those who remember the buyout of Be Free by ValueClick in 2002 will remember that the total cost of that transaction was in excess of $100 million dollars. The oddest thing was that shortly after that purchase, ValueClick shutdown Be Free and moved all clients over to Commission Junction, their other affiliate marketing platform. [...]

Has anyone else experienced problems logging into Google services lately? Periodically, we have not been able to to access gmail, Google Sites, Google Apps for Business, AdSense, Google Calendar or even Google.com. All of which are great tools but lately when we try to access them, things just time out and other times, it is [...]

If you are like millions of internet users out there, then you will agree that your web browser’s bookmark is probably less useful than it had been in the past. In reality, we bookmark more than we can ever use and more often than not, we never go back to old bookmarked pages. So what [...]

Online marketing is becoming more sophisticated and marketers are looking for even better tools to help them do their jobs and more importantly, to gain that edge over competitors. In the past, it was difficult to target a specific audience in a Google AdWords campaign. Normally when you use keywords in your ad groups to [...]

As of today, it looks like Google Adsense is requiring publishers to update their logins to a Google Account if you have not already done so. As mentioned in an earlier post (Confused by Google’s Consolidation of AdSense Login to Google Account), Google did not allow users to use an existing Google Account to update [...]

A few months back when Google began penalizing sites for selling direct text links, I talked about a specific case where computer.org went from a PR9 to PR5 literally overnight. A few months later, I noticed it is also possible to go from a PR5 to PR9.
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In the old days (before this week), if you wanted to serve video ads, you had to produce them yourself. It was as simple as that. Google just turned the advertising world upside down with their new Google Adsense Video Ads. In short, it looks like an advertiser can now serve their ad alongside videos [...]

Last month, I noticed a 300% increase in average Time Spent on Site as reported by Google Analytics. Apparently, Google changed how they reported Time Spent on Site. After some digging and helpful comments from users on this blog, it looks like Google no longer included visitors who bounced in their length-of-stay measurement. Google [...]