By Ian Lee on Apr 27, 2009 in Advertising | 0 Comments
The results are in for the 2009 Glam Network Awards. Thanks to everyone who supported HealthCastle.com. Your votes made us the winner in the Lifestyle category!
Here are the winners.
Beauty: Temptalia
Fashion: The Fashion Police
Celebrity/Entertainment: The Celebrity Cafe
Lifestyle: HealthCastle.com
Living: Making It Lovely
Shopping: The Purse Blog
Family: A tie between Black and Married With Kids AND Honest Baby
Judges Categories
Best [...]
By Ian Lee on Apr 1, 2009 in Advertising, Internet Marketing | 6 Comments
I’m excited! I have been invited to speak in a keynote event at the debut ADSPACE conference co-held with ad:tech San Francisco 2009. ADSPACE is the first and only conference and expo dedicated to AdSense and contextual advertising. It’s geared towards small to mid-sized publishers looking for insider tips on how to maximize AdSense revenue. [...]
By Ian Lee on Mar 11, 2009 in Advertising, Internet Marketing | 2 Comments
For those who remember the buyout of Be Free by ValueClick in 2002 will remember that the total cost of that transaction was in excess of $100 million dollars. The oddest thing was that shortly after that purchase, ValueClick shutdown Be Free and moved all clients over to Commission Junction, their other affiliate marketing platform. [...]
By Ian Lee on Jul 18, 2008 in Advertising, Internet Marketing | 10 Comments
Online marketing is becoming more sophisticated and marketers are looking for even better tools to help them do their jobs and more importantly, to gain that edge over competitors. In the past, it was difficult to target a specific audience in a Google AdWords campaign. Normally when you use keywords in your ad groups to [...]
By Ian Lee on Nov 16, 2007 in Advertising | 8 Comments
Have you secured your holiday season marketing and PR campaigns yet? Will it include getting your product or service into New York City’s always busy Time Square? If not, then you are not reaching the approximately 1.5 million tourists flocking to the ice skating rink at Rockefeller Center, the windows at Macy’s and Radio City [...]
By Ian Lee on Jul 24, 2007 in Advertising, Internet Marketing | 1 Comment
As mentioned in “Affiliate Marketers Don’t Behave. Do You?“, companies like 24/7 Real Media and Tacoda serve behavioral targeted ads. Since 24/7 Real Media’s recent acquisition by advertising holding company WPP Group (WPPGY), I have been wondering who will be the lucky one to acquire Tacoda. I am a believer that behavioral targeting can play [...]