By Ian Lee on Apr 29, 2009 in Conferences | 4 Comments
For those who missed last week’s AdSpace / AdTech San Francisco 2009, panel presentations are available for downloading. There are some very useful PowerPoint files made available, including my closing keynote where I shared tips about generating traffic to HealthCastle.com and monetization methods used to increase overall revenues. Looks like audio podcasts will be made [...]
By Ian Lee on Apr 28, 2009 in Conferences, Internet Marketing | 8 Comments
Last week, I spoke at AdSpace San Francisco about how we generate traffic at HealthCastle.com and about how that traffic is effectively monetized. I thoroughly enjoyed sharing our successes and learning from others on the AdSense Rock Stars panel. So what was the take home message from my presentation?
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By Ian Lee on Jul 18, 2008 in Internet Marketing, advertising | 13 Comments
Online marketing is becoming more sophisticated and marketers are looking for even better tools to help them do their jobs and more importantly, to gain that edge over competitors. In the past, it was difficult to target a specific audience in a Google AdWords campaign. Normally when you use keywords in your ad groups to [...]
By Ian Lee on Jul 14, 2008 in Internet Marketing | 7 Comments
As of today, it looks like Google Adsense is requiring publishers to update their logins to a Google Account if you have not already done so. As mentioned in an earlier post (Confused by Google’s Consolidation of AdSense Login to Google Account), Google did not allow users to use an existing Google Account to update [...]