Last week, I spoke at AdSpace San Francisco about how we generate traffic at HealthCastle.com and about how that traffic is effectively monetized. I thoroughly enjoyed sharing our successes and learning from others on the AdSense Rock Stars panel. So what was the take home message from my presentation?
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I’m excited! I have been invited to speak in a keynote event at the debut ADSPACE conference co-held with ad:tech San Francisco 2009. ADSPACE is the first and only conference and expo dedicated to AdSense and contextual advertising. It’s geared towards small to mid-sized publishers looking for insider tips on how to maximize AdSense revenue. [...]

Ever since I was introduced to the idea of behavioral targeting, I have always wondered why no one single entity has taken this powerful advertising driver and run with it. I guess Tacoda did try and then got bought out by AOL. It was in 2007 that I predicted marketers would more utilize this type [...]

There comes a time when some websites must decide whether they must charge users to increase revenues or close up shop due to insufficient funds. This is particularly true for many non-profit websites as they just do not bring in enough advertising dollars to sustain the cause. But when a website with 150,000 members, whose [...]

For those who remember the buyout of Be Free by ValueClick in 2002 will remember that the total cost of that transaction was in excess of $100 million dollars. The oddest thing was that shortly after that purchase, ValueClick shutdown Be Free and moved all clients over to Commission Junction, their other affiliate marketing platform. [...]

The purchase of a company for its intellectual property and assets is common practice in the business world. But sometimes, companies often make a purchase that does not seem to make any sense… at least not in the short term. This was the case for ValueClick purchasing Be Free in 2002 for over $100 million [...]

Online marketing is becoming more sophisticated and marketers are looking for even better tools to help them do their jobs and more importantly, to gain that edge over competitors. In the past, it was difficult to target a specific audience in a Google AdWords campaign. Normally when you use keywords in your ad groups to [...]

As of today, it looks like Google Adsense is requiring publishers to update their logins to a Google Account if you have not already done so. As mentioned in an earlier post (Confused by Google’s Consolidation of AdSense Login to Google Account), Google did not allow users to use an existing Google Account to update [...]

Earlier this month, the BBC technology television show, Click, reported that their developer was legitimately able to use a 3rd party Facebook application to retrieve private information from Facebook users who have specifically asked to keep this type of data private. Now, 3rd party applications on Facebook are beginning to steal user identities for the [...]

A few months back when Google began penalizing sites for selling direct text links, I talked about a specific case where computer.org went from a PR9 to PR5 literally overnight. A few months later, I noticed it is also possible to go from a PR5 to PR9.
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Attending internet marketing conferences like AdTech San Francisco 2008 will help you stay up to date with new developments in the marketing and advertising realms. In addition, these events are also where you find new business contacts and strengthen current relationships. I just returned from AdTech and once again, the out-of-conference relationship building was just [...]

Do you see the “Are You in My TopSpots?” widget on the right hand menu of this blog? This is where you can receive a link back to your website or blog. All you have to do is tip me $1 and the widget will show your link. Since the TopSpot widget is loaded site [...]