For those who missed last week’s AdSpace / AdTech San Francisco 2009, panel presentations are available for downloading. There are some very useful PowerPoint files made available, including my closing keynote where I shared tips about generating traffic to HealthCastle.com and monetization methods used to increase overall revenues. Looks like audio podcasts will be made [...]

In addition to sharing and learning, one of the best things about attending conferences, for me, is making great connections. I attended AdSpace last week and was glad to have met a bunch of great people including my fellow panelists from the day-ending keynote “The MasterClass for AdSense Rock Stars“:

Leora Bloomberg
Chris Raimondi
Kim Kaplan
Barbara Feldman

To [...]

Last week, I spoke at AdSpace San Francisco about how we generate traffic at HealthCastle.com and about how that traffic is effectively monetized. I thoroughly enjoyed sharing our successes and learning from others on the AdSense Rock Stars panel. So what was the take home message from my presentation?
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Attending internet marketing conferences like AdTech San Francisco 2008 will help you stay up to date with new developments in the marketing and advertising realms. In addition, these events are also where you find new business contacts and strengthen current relationships. I just returned from AdTech and once again, the out-of-conference relationship building was just [...]