Comments on: Winning at Pay Per Click Campaigns http://www.ads-links.com/index.php/winning-at-pay-per-click-campaigns.html The Insider Source for Media & Marketing Tue, 20 Jul 2010 10:57:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Hectril http://www.ads-links.com/index.php/winning-at-pay-per-click-campaigns.html#comment-2684 Hectril Thu, 10 Jan 2008 05:40:21 +0000 http://www.ads-links.com/index.php/winning-at-pay-per-click-campaigns.html#comment-2684 For me you cant be all that successful with your PPC Campaign with out good quality content. Thats the basic one to keep in order to be pushing forward with PPC campaigns. Good quality content along with relevant <a href="http://www.adwordsscience.com/" rel="nofollow">adwords</a> could lead to more visitors and more visitors means more income. For me you cant be all that successful with your PPC Campaign with out good quality content. Thats the basic one to keep in order to be pushing forward with PPC campaigns. Good quality content along with relevant adwords could lead to more visitors and more visitors means more income.

]]> By: Ian Lee http://www.ads-links.com/index.php/winning-at-pay-per-click-campaigns.html#comment-844 Ian Lee Mon, 19 Mar 2007 17:17:20 +0000 http://www.ads-links.com/index.php/winning-at-pay-per-click-campaigns.html#comment-844 Rod, Click through rate is most definitely important as it dictates the total number of click throughs. When you run PPC ads, you want to create effective ad copy to generate the highest click through rate possible. Not only will this achieve higher placements with a lower cost in many PPC search engines, it will help generate the most qualified and targeted traffic. If you were able to bring in 1,000 visitors and can optimize your click through rate, from say, 3% to 6%, you have immediately doubled the number of visitors to your offer. The idea of running PPC marketing for sales purposes is to generate qualified leads. And optimizing click through rates is one method to generating more of these qualified leads. In my opinion, when running PPC ads, you should try to achieve the highest click through rate possible. Rod,

Click through rate is most definitely important as it dictates the total number of click throughs. When you run PPC ads, you want to create effective ad copy to generate the highest click through rate possible. Not only will this achieve higher placements with a lower cost in many PPC search engines, it will help generate the most qualified and targeted traffic.

If you were able to bring in 1,000 visitors and can optimize your click through rate, from say, 3% to 6%, you have immediately doubled the number of visitors to your offer. The idea of running PPC marketing for sales purposes is to generate qualified leads. And optimizing click through rates is one method to generating more of these qualified leads.

In my opinion, when running PPC ads, you should try to achieve the highest click through rate possible.

]]> By: Rod Goodwin http://www.ads-links.com/index.php/winning-at-pay-per-click-campaigns.html#comment-842 Rod Goodwin Sun, 18 Mar 2007 01:59:23 +0000 http://www.ads-links.com/index.php/winning-at-pay-per-click-campaigns.html#comment-842 It would seem to me that the click-through rate really doesn't matter. If you have a high rate on a small number of impressions (yielding, for example, 1000 click-throughs), is that better than a low rate on an extremely large number of impressions (yelding, for example, 2000 click-throughs)? Isn't the important thing the total number of click-throughs you get and the conversion rate? It would seem to me that the click-through rate really doesn’t matter. If you have a high rate on a small number of impressions (yielding, for example, 1000 click-throughs), is that better than a low rate on an extremely large number of impressions (yelding, for example, 2000 click-throughs)? Isn’t the important thing the total number of click-throughs you get and the conversion rate?

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